Pilobolus

Pilobolus is my favorite dance company of all time. They got their start in Dartmouth College in 1971 as a Contemporary Dance Company and from there they blossomed into a world renowned dance company preforming at events like the Academy awards, Late night with Conan, America's got Talent, ect. The video above is just one small example of the American Dance Companies style. In the Commercial Pilobolus is Advertising the Hyundai Santa Fe where the dancers contort their bodies and play around with shadow and perspective to illustrate some activities that range from the opera to camping. Finally at the closing shot we see Pilobolus transform into the Santa Fe as the narrator chimes in the background "The all new Hyundai Santa Fe, flexible, agile, for whatever shape life takes". Telling the Audience that the Santa Fe meets every single one of our needs whether it be going to a fancy event or getting dirty in nature. I mean the art directors really came up with a cool concept for this one but adding Pilobolus to the mix is what really made this commercial.

Whatever Pilobolus touches turns to gold, and for good reason. They just take dancing to a whole new level that I have never seen before. Every move they make is calculated, yet organic and pure. They use every inch of their bodies to dance it gets to a point where even the contraction of their muscles becomes a part of the choreographic story. It really is a joy to watch them.





But these guys are from just being Dance Company that occasionally works on commercials, they are expanding their company and working on music videos now. Making there debut in OK GO's new music video "All is Not Lost".