If you have never heard of Todrick
Hall, let me explain to you just how cool he is. Todrick is a YouTube sensation
and an amazing choreographer, dancer, and musician. One of my favorite videos
he has done is Cinderfella; a parody on the classic Cinderella love story. The
video that I am referring to though, has a different impact than some of
Todrick’s other videos. This video is a creative publicity and advertising tool
created by him in partnership with Virgin America Airlines. We all know how
monotonous and boring the safety instructions at the beginning of a flight can
be, but Virgin America and Todrick Hall decided to turn that around and make it
a fun and entertaining experience. This video is just another example of
Todrick’s brilliance, considering he choreographed and created the entire idea.
Not only did this video go viral, but
Virgin America is now able to use this videos on all of their flights. This
might encourage travelers to choose Virgin next time they are planning a trip.
Not only is this a great move for
Virgin America, but it is also positive for Todrick. Him doing this video was
just another tool for him to get his name out there. Being associated with this
large company was a smart move to further propel his career.
I think
this safety video is a very clever idea. The song is catchy and the dance is
creative. I think it is a great promotional tool and something that other
airlines might consider doing when evaluating their informational process. Not
only would I recommend this video purely for entertainment, but I would also
suggest that you take a look at some of Todrick’s other work. Below is the
Virgin America video, as well as Cinderfella, which I mentioned earlier.
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