Sunday, February 2, 2014

4K filming changing the gam

As the supper bowl is coming our way, many people are excited for the game, the commercials, food, friends, but what a lot of tech geeks are looking forward to is the 100+ cameras (several of which being 4K) they will be using.
What a lot of people don’t realize is that enormous amount of background work that goes into media aspect of such an event. Other than the $3,000,000 30second commercial spots, the technology that will be used to make this showdown is unfathomable.
Unfortunately, we are not at the point where we can film the entire supper bowl in 4K nor are we at the point where we can view it at that quality, but it is coming soon. Many people will not be able to appreciate the picture quality that will come from these cameras because it will be broadcast on television in 1080p and available for streaming in only 720p, regardless, it is quite the triumph to get where we are today. A majority of the cameras being used will be the HDC-1500 and HDC-2500, which will be routed to any of the 5 production trucks used during the game. I am still trying to get a grasp on the FS-100 so it will take some research for me to full grasp the capabilities of the cameras they are using now.
What Fox is trying to do with these cameras is allow for a type of digital zoom the will not degrade the picture quality but allow for cropping on original 4K images to fit a full HD resolution. In essence Fox is trying to improve their picture quality through placing their new cameras along the sideline, goal line, and will be used to improve officials reviews of plays. This new technology is going to change not only football, but all sports, TV shows, and News. Movie theaters have already adapted to the new ways and movies are already being shot and viewed with 4K technology. For instance, “The Hobbit” was beautifully made shot with high-resolution cameras that gave an amazing dynamic to the film.

 All forms of broadcasting are changing rapidly, soon it will be the norm to have only 4K TVs and say bye to 1080p HD.  I am excited for what will be coming next; I heard 8K cameras are in the making…

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