As the supper bowl is coming our
way, many people are excited for the game, the commercials, food, friends, but
what a lot of tech geeks are looking forward to is the 100+ cameras (several of
which being 4K) they will be using.
What a lot of people don’t realize
is that enormous amount of background work that goes into media aspect of such
an event. Other than the $3,000,000 30second commercial spots, the technology
that will be used to make this showdown is unfathomable.
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What Fox is trying to do with these
cameras is allow for a type of digital zoom the will not degrade the picture
quality but allow for cropping on original 4K images to fit a full HD
resolution. In essence Fox is trying to improve their picture quality through
placing their new cameras along the sideline, goal line, and will be used to
improve officials reviews of plays. This new technology is going to change not
only football, but all sports, TV shows, and News. Movie theaters have already
adapted to the new ways and movies are already being shot and viewed with 4K
technology. For instance, “The Hobbit” was beautifully made shot with high-resolution
cameras that gave an amazing dynamic to the film.
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