Alternate Reality Gaming

For those of you interested in alternate reality games and viral marketing like the Batman movie promotion that Keith wrote about, check out www.findthelostring.com.  This is an ARG promoting the Summer 2008 Olympics.  If you're not sure how to get started, I suggest checking out this link to get caught up- http://olympics.wikibruce.com/Home.  

On the website, you will meet the character, Ariadne, who has amnesia and cannot remember her real name.  She woke up in a maze in the middle of nowhere.  After posting her story on the internet, she discovered there are others like herself.  They all woke up in mazes around the world, can't remember who they are, and are in peak athletic condition.  Help Ariadne and the others make sense of what happened to them and find out why!  Discover "the lost game" of the Olympics!