Friday, March 14, 2014

Using Color to Emotionally Affect the Audience

     Color can mean many different things depending on where you are around the world. To most of us here black is the color of death and white is the color innocence and purity, but in some cultures white signifies death.
     The following is a list of colors and some of the emotions they typically convey:
     Red – anger, passion, rage, desire, excitement, energy, strength, power, love, danger, violence
     Yellow – knowledge, relaxation, happiness, optimism, hope, sunshine, summer, cowardice, betrayal, illness, hazard
     Pink – love, innocence, healthy, content, romantic, charming, playfulness, soft, delicate, feminine
     Green – healing, soothing, perseverance, tenacity, self-awareness, proud, unchanging nature, environment, good luck, renewal, youth, generosity, fertility, jealousy, inexperience
     Blue – faith, spirituality, loyalty, peace, calm, stability, harmony, unity, trust, confidence, security, cleanliness, order, cold, depression
   
   

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