There’s no doubt that over the past decade, conventional
television and film has felt a squeeze from online media providers like
Netflix. With the advent of full
television series produced for the internet being ushered in by The House of
Cards, the future of media consumption his definitely quickly evolving.
For the
most part, film has stayed the same, at least the initial release of each film,
as it has been for many years. Now, however, Netflix is once again trying to
change the game. They’ve just announced
that they’d like to start producing full scale, high budget films, for both the
Internet and the theater. They’d ideally be released at the same time, over
both venues. The caveat is, many movie theaters will not show a Netflix film,
for fear that it would take away from ticket sales. It seems that Hollywood
wants to stick to the archaic version of movie distribution. Regardless, I
guess we’ll have to see how this pans out, as Netflix’s title as a game changer
should never be underestimated.
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