I first saw Pierce's work--as a self-proclaimed "reality artist"--on Instagram. In an onslaught of colors pulled from the Lisa Frank ads of yesteryear, she aims to question traditional notions of gender and sexuality and disrupt patriarchy, capitalism, homophobia, and other societal tendencies. "American Reflexxx," specifically, brings attention to the terrifying reality of transphobia and mob mentalities in the US.
The production is markedly low-budget, Coates recording with a single handheld camera and only editing the clip's speed. Both the editing, the theme, and the aesthetic of this video remind me of Harmony Korine's Spring Breakers, an homage to the gritty (but beautiful) reality of drug- and sex-dominated beach cultures.
"American Refluxxx" is uncomfortable to watch, and that's the point. By also being weirdly mesmerizing, Pierce manages to gets eyes on her works and--more importantly--minds on her various troublesome subject matters. And 1.5 millions minds realizing how tragic and warped the behavior in "American Refluxxx" is, is a start in the direction of positive change.