OK Go - I Won't Let You Down - Official Video
Thursday, October 30, 2014
OK, How'd They Do It?
The band OK Go is known to have some crazy music videos that really go above and beyond but in their latest video the band goes even further. The video directed by Morihiro Harano starts in a studio as the members of the band ride these little machines called UNI-CUB's. We dolly out of the studio and into the streets surrounded by bright and colorful buildings and out of nowhere the camera flies up into the air. The camera was attached to a drone that was then attached to a dolly and the camera continues to soar into the air.
Below the members are joined by dancers with umbrellas and the camera shoots back down. It locks back into place on the dolly and continues rolling down the street. And just like that the camera goes up again, but this time it doesn't come back down. The band is joined with now hundreds of dancers and we keep flying up and up. The crowd shapes forms with their umbrellas even spell out words as the camera flies over a half a mile into the air. To think how long it took to block the whole shot and to then get the choreography down perfectly is mind boggling. Check out the video below!