'IT' is about Betty Lou played by Bow, who works at a big department store in New York. She's feisty and lives with her friend who has recently had a baby. The department store she works for ends up with a new boss, Cyrus Waltham and his friend, Monty has recently read a story in Cosmopolitan about having 'IT'.
Monty goes around the store trying to find a girl who has 'IT'. Monty tries to get Betty on a date but Betty has figured out that if she goes on a date with Monty, she can weasel her way into 'bumping' into Waltham during their date and make a move on him.
Of course this plan works by making a bet with Waltham saying that the next time he sees her, he wouldn't recognizer her. And of course he doesn't and he ends up taking her out to the boardwalk for a fun-filled and adorable date.
Drama ensues when her roommate Molly is down on her luck now being a single mother and relying on Betty so she doesn't have to give up her baby to the welfare workers. Betty pretends that the baby is hers to protect her friend from having to give up her baby. Monty sees the heroic gesture but didn't know that Betty was just being a good friend and ends up telling Waltham that Betty is a single mom.
'IT' is a perfect example of a rom-com. It's adorable, funny and of course there's the misunderstanding that eventually leads to love. There's even a best friend that gets looked passed for another girl. This movie is almost 90 years old and it's been remade again and again. (Even if you put in modern times, if a guy started dating a girl and he thought she was a single mom, he'd probably be hesitant/confused as well. Even if we are in the 21st century, single motherhood (like as if the baby's father was never involved whatsoever) is still looked down upon or at the least seems like there's something wrong with the woman.)
Clara Bow is beautiful as ever and the comedic timing is great. Watching this made me in the mood for some Mary Jane heels, the boardwalk and for another round of silent films.
Three movies down and thirty-two to go.
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