Thursday, November 5, 2015

A New Way to Rent Gear!

As a student filmmaker, you typically only have so much gear at your disposal. Yeah, you probably have your DSLR, a few lenses, and a DIY soft box, but sometimes this isn't enough for your creative needs. As Ithaca College students, we are very lucky to have PPECS, but soon after we graduate we will just be poor college graduates who won't be able to afford the prices of large rental houses without a proper budget. HAVE NO FEAR! There is a new online rental house that may just be your saving grace.

KitSplit is a new rental company based out of New York City that functions very similar to Air BnB. Just like Air BnB, the site focuses around a specific area and the resources, in this case camera gear, available. On the site you can create a profile and list the gear that you own and are willing to rent. Other users can look at your gear posted and have the option to rent it from you. This is perfect for students to make a bit of cash on the side. Not only can you make the money back on your gear but this allows you to save up for future gear.

The delivery option is quite unique. You can either arrange a pick-up through KitSplit or directly from the owner of the gear. This option opens numerous opportunities for networking. Each time you would use this service you have potential to make new business connections, you could even get work because of the rental you were picking up for another gig.

This rental service is revolutionary. While it is only in New York currently, they plan to expand to the west coast as well, which is where I think it will do very well. However, the niche market they truly need to target is smaller cities throughout the country. Mainly cities with colleges and universities that have strong communication programs. My thinking is that if this company expanded to Central New York, this would be used as a rental service for colleges like Ithaca, Syracuse, and many more, when the rentals at their school could not provide what they needed.

Overall, I'm looking forward to watching this business grow and expand, hopefully in a direction that benefits, students and filmmakers a like.

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