This week it was announced that Nikki Minaj would produce and appear in an autobiographical sitcom about her life growing up in Queens in the 90s. The show will run on ABC Family and might single handedly save television. This show has everything millennials want in a TV show: Nikki Minaj, the 90s and their parents disapproval of the content.
It is also being written by a woman, Kate Angelo (The Bernie Mac Show, Will & Grace, Sex Tape) which at least female identifying millennials will approve of. And god knows broadcast television needs it, millennials are watching television less and less and the content being put out there is not doing much to stop the trend. If traditional linear television hopes to survive they absolutely need to start tapping into a different formula. Gone are the days where 6 white twenty somethings trying to make it in New York (actually a 3 camera set in Burbank) with their antics haunted by a creepy laugh track is gonna bring in this generation of twenty somethings. Those carefree "shows about nothing" left with the 90s along with the affordability the Manhattan apartments they were supposed to take place in. Our generation now wants an accurate and diverse perspective on the world, and Nikki Minaj might be the one to give it to us.
It is my guess that many 20 somethings will tune into this show and will continue to be loyal to its brand, if the writing and casting come together as promised. Other networks should take note and should begin looking outside their scope of hot white 20 year olds and towards a demographic of people they are now so desperate to appeal to.