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That being said, the moral high ground IS in fact taken quite often, but less out of voluntary action and more the cause of the driving forces of impending blows to profit and "political correctness". Offend as few people as possible and reap as much profit as you can. I hate to sound cynical, because I certainly don't consider my self to be so, but I feel that this blasé effort to do some good within the medium, which undoubtedly has the ability to help an influence people exponentially, to be frustrating. A little proactivity with the old moral compass goes a long way.
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Now, that comment about Pixar not wanting it to be a "Song of the South" does suggest that Pixar has their best interests in mind. But here's what separates this instance from others: there was no public outcry, no online petitions, no focus groups. Heck, the script wasn't even released to the public. All this was was a few people who saw a documentary and felt so compelled to do some good.
Now, I have no idea whether "Blackfish is wrong or right. There are arguments from both camps, with SeaWorld even releasing a public statement on the matter:
"Blackfish is billed as a documentary, but instead of a fair and balanced treatment of a complex subject, the film is inaccurate and misleading and, regrettably, exploits a tragedy that remains a source of deep pain for Dawn Brancheau's family, friends and colleagues. To promote its bias that killer whales should not be maintained in a zoological setting, the film paints a distorted picture that withholds from viewers key facts about SeaWorld – among them, that SeaWorld is one of the world's most respected zoological institutions, that SeaWorld rescues, rehabilitates and returns to the wild hundreds of wild animals every year, and that SeaWorld commits millions of dollars annually to conservation and scientific research. Perhaps most important, the film fails to mention SeaWorld's commitment to the safety of its team members and guests and to the care and welfare of its animals, as demonstrated by the company's continual refinement and improvement to its killer whale facilities, equipment and procedures both before and after the death of Dawn Brancheau."
But here's the kicker, I honestly don't care who's wrong or right. I feel that Pixar's heart was in the right place in this conscious, unforced decision to do what the people behind the film thought was right. That's enough for me.
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