Today YouTube holds a lot of power. It is a crucial tool used to spread word for protests, education, politics, and more. It is also a way to make a bit of income, and a doorway into a possible career. Take the example of Ray William Johnson, an early YouTuber who took popular viral videos and combined them with a video blog/commentary type of style. The way to get views on YouTube, and to keep them, is to produce content people enjoy and have it produced regularly. Which is exactly what Ray did on his YouTube channel. He started the show Equals Three, during which he reviews popular viral videos from other users and he comments on them, and jokes. Now his show is one of the most subscribed on YouTube, and has been recognized by Guinness Book of World Records. With all of his success on YouTube, Ray has been able to make money from his YouTube channel from ads, and land some impressive career connections. In May of 2013 Ray told all of his YouTube subscribers he signed a deal to produce a sitcom for FX. Hopefully that works out for him.
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| Ray during an episode of =3 |
Justin Bieber got discovered from YouTube, and since then his life has drastically changed. He was found in 2008 by a talent scout, Scooter Braun, who came across his videos on YouTube. Braun scheduled Bieber to meet with Usher and Bieber signed with Braun's Media Group, and was rocketed into stardom. From YouTube to the third-most powerful celebrity in the world according to Forbes Magazine in 2012. Personally I do not enjoy his music, but even if you are the farthest thing from a "Belieber" you can't argue with his success; and it was because of YouTube.
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| Prepubescent Justin Bieber |
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