Apple

I recently watched a brand new documentary on Steve Jobs.  It was recently done and talked about his life from the starting of Apple, to buying Pixar, to once again becoming the CEO of Apple, until his death.  Admittedly, I am an Apple fanboy.  I own an iPhone, a Macbook, an iPad, and countless Apple applications like Logic, Final Cut Pro, and many others.

Normally, we think of Steve Jobs as just the CEO of Apple, a guy who helped with the iPhone and was ultimately, a computer geek.  What this documentary highlights and why I am writing this is that Steve Jobs revolutionized almost every aspect of the media today.  He was involved with the creation of Final Cut Pro and studio, he was instrumental in starting iTunes, helped launch logic, and also helped create the software that makes all of these tools and assets that we use as communications and Television Radio majors possible.

With just the mention of the word Final Cut (the old version at least), most people think right away about a NLE that was revolutionary, streamlined the editing process, and kept costs down in the process.  It's interesting to think that a man that we all consider a visionary, impacted all of us so closely.  I for one began editing on Final Cut Pro in high school.  Because of Final Cut, I found my love for making films, telling stories, and finding my own way to be creative.  Had it not been for Steve Jobs or even iMovie, my high school may never had the money or resources to have a video production class and I never would have gotten to the point I am at today.

Another thing that Steve did was with audio.  ITunes is gigantic; and unstoppable force in the music industry along with iPods.  People forget that when iTunes was created, there was nothing even remotely close to it on the market nor was there anything reasonably as advanced as the iPod was when it was released shortly after.  Music is one of my biggest passions along with video and when I was thinking about, Steve has literally contributed to almost all of my happiness in my life in some way.  While his programs are not instrumental to my life all of the time now that I have found my passion, I still use them today and without Final Cut or Garage Band and Logic, I may have never realized how creative of a person I really am because there was nothing even remotely affordable on the market or easy-to-use for music and video.

While people are quick to judge "apple fanboys", I think it is important to step back and think about all of the ways Apple has impacted our lives.  Steve Jobs and his company have made so many things possible for all of us that may never have been possible before.  Because of their innovation, so many more innovators were created and made able to realize their true potential.  For this, not for the iPhones I use or the computer I own, do I hold Steve Jobs so highly.  Through his products, he inspired me and many others around me to create, to learn from ourselves, to be our own visionaries, and for this, we are all indebted to Steve Jobs.


May he rest in peace.