Avatars for Social Responsibility

Image Source:http://graphico.free.fr/hfr/pollution.jpg

As Yann Arthus-Bertrand (a famous aerial photographer, author of Earth from Above) says in his TED talk "...we don't want to believe what we know". He starts by mentioning that even though he came to talk about ecology, he flew from France to California, thereby producing 9 tons of CO2, the equivalent, he says, of two elephants!

For those of us who work with digital technologies and virtual worlds, it is easy to disregard such concerns, as if they only applied to the "real world". But what about the carbon footprint of our avatars?. An article published in the Near Future Laboratory blog mentions some interesting numbers that gave me pause:

According to professor Julian Bleecker Ph.D of USC and cofounder of design think tank the Near Future Laboratory, "a Second Life avatar produces 1,685 pounds of CO2 and an acre of real estate in Second Life produces 99 tons of CO2.

Power Consumption Per Avatar Per Year (Second Life Servers): 153 kWH
Power Consumption Per Avatar Per Year (Home User’s PC): 1,095 kWH
Total Power Consumption Per Avatar Per Year: 1,248 kWH CO2 Emissions Per Avatar Per Year (Second Life Servers): 207 lbs (94 kilos)
CO2 Emissions Per Avatar Per Year (Home User’s PC): 1,478 lbs (670 kilos)
Total CO2 Emissions Per Avatar Per Year: 1,685 lbs (764 kilos)

...Some equivalence for perspective:In 2003, the per-capita power consumption in the United States: 13,242 kWH
In 2001, the per-capita power consumption in Iceland: 26,947 kWH
In 2001, the per-capita power consumption in Keyna: 118 kWH
(World Resource Institute, EarthTrends — )

...Every year, every Avatar in Second Life produces CO2 emissions equivalent to a typical, honking, bloated, arrogant SUV driving 1,293 miles, based on the assumption that this kind of SUV generates 1 lbs of CO2 per mile".

We all know that we will have to make substantial changes to our lifestyle if we want to do our part in saving this "spaceship earth" like Bucky called it. If we don't we will leave the planet to our avatars instead of our grandchildren...

Avatar's carbon footprint

We did not really go into this discussion in our class, except by bringing up the fact that Google's use of a white screen contributes substantially to global warming. Google itself acknowledged it by turning their screen black for a day to save energy.

But on to avatars. An article published in the Near Future Laboratory blog mentions some interesting numbers that gave me pause:

According to professor Julian Bleecker Ph.D of USC and cofounder of design think tank the Near Future Laboratory, "a Second Life avatar produces 1,685 pounds of CO2 and an acre of real estate in Second Life produces 99 tons of CO2.

Power Consumption Per Avatar Per Year (Second Life Servers): 153 kWH
Power Consumption Per Avatar Per Year (Home User’s PC): 1,095 kWH
Total Power Consumption Per Avatar Per Year: 1,248 kWH CO2 Emissions Per Avatar Per Year (Second Life Servers): 207 lbs (94 kilos)
CO2 Emissions Per Avatar Per Year (Home User’s PC): 1,478 lbs (670 kilos)
Total CO2 Emissions Per Avatar Per Year: 1,685 lbs (764 kilos)

...Some equivalence for perspective:In 2003, the per-capita power consumption in the United States: 13,242 kWH
In 2001, the per-capita power consumption in Iceland: 26,947 kWH
In 2001, the per-capita power consumption in Keyna: 118 kWH
(World Resource Institute, EarthTrends — )

...Every year, every Avatar in Second Life produces CO2 emissions equivalent to a typical, honking, bloated, arrogant SUV driving 1,293 miles, based on the assumption that this kind of SUV generates 1 lbs of CO2 per mile".

We all know that we will have to make substantial changes to our lifestyle if we want to do our part in saving this "spaceship earth" like Bucky called it. If we don't we will leave the planet to our avatars instead of our grandchildren...

Think before you click

Google's data center, from Harper's magazine, March 2008

This blueprint depicts Google's data center, code named "02 PROJECT" at The Dalles, Oregon.

Google and its nemesis, Microsoft, Yahoo and Ask.com went there lured by the cheapest electricity in North America. And they need it. They are building gigantic server farms on the banks of the Columbia River.

We tend to think of the internet, the virtual worlds, our email and the "paperless society" as somehow a 'cleaner' option than the legacy of our ancestors. We talk of information and the exchange of ideas, as if these concepts reside on the sphere of intangibles that lead us to a gentler, greener world.

People are slowly realizing that driving their cars and SUV's leave a carbon "footprint" for which we will be hold accountable by generations to come. So we telecommute, we email instead of writing a letter or a note (would we write so much dribble if we had to use pen and ink?) and we search or, using the new verb, we google for information, sometimes for its own sake, the new addiction.

Little do we realize that this new industry is as heavy as they come, and like the article in Harper's 1 mentions: "...an energy glutton that is only growing hungrier." Currently Google is estimated to have in the order of a million servers. According to the article: "...the servers require a half-watt in cooling for every watt they use in processing". Some simple math will yield in the order of 103 megawatts for the Dalles plant alone. As a curious note, the Northwest Aluminum smelter across the street form the data center once used 85 megawatts before falling under soaring energy costs.

If you examine the blueprint above, you will see that 18,800 sq. ft. are devoted to the "cooling towers". Perhaps it will become fashionable again to wear the Top Hats of the 1920's to celebrate the new Information Chimneys of the New Millenium?

Can you identify the gentleman in the picture?
C'mon, I'll buy pizza for the first to name him!

And the winner is...Takumi! Choose your toppings (**>

While you are at it, look at the building on the upper right corner and you will see a suggestive label: "Transient Employee Dormitory Building". As with all things digital, employees are simply bits and blips in the flow of the new oil. And the "carbon footprint" is not pretty.

The article mentions that in 2006 American data centers "consumed more power than American televisions" and that in all locations currently active or in planning, both in America and Siberia, Shanghai and Dublin where AT&T, Microsoft and Google are heading in search (pun intended) of even cheaper electricity, most of this energy is produced by the burning of fossil fuels. I gives new meaning to the term "cloud computing"


1 The Harper's article "KEYWORD:EVIL, Google's addiction to cheap electricity", which inspired this post, was written by Ginger Strand, author of Inventing Niagara: Beauty, Power and Lies, to be published this spring by Simon & Schuster