Showing posts with label Super Bowl. Show all posts
Showing posts with label Super Bowl. Show all posts

Friday, April 18, 2014

What is Field Production, Really?


Some people may not know what field production actually means, well field production means you're anywhere but a studio. Field production is always dependent upon the characteristics of your location. Your location might be a doctor's office, the bottom of a canyon or a barn.

Each situation calls for unique methods but you can always find similarities. Field production usually requires a lot of setting up and tearing down the equipment.

The Super Bowl, the mother of all field productions, uses at least seventy cameras along with two huge trucks full of tape decks, lights, microphones, cables, switchers, signal controllers, graphics generators, you name it that extravaganza uses it.

(These are just the cameras!)

Hollywood movies evolved using one-camera technique. Most field productions, especially low-budget, are done with one-camera technique.

One-camera technique means the action is repeated over and over with the one camera in a new location every time.

For fancy field production, all the lights are moved and re-set up in between every camera location.

Then, all that footage is editing together to simulate the effect you would have gotten had the action been captured simultaneously by multiple cameras.

Field productions are edited using a computer after they are shot. Good editing can make even a boring subject exciting but quality editing is time consuming. An editor who knows his stuff will plan on taking a minimum of one-hour to finish one-minute of edited story. Quick, down and dirty editing might go faster, but not much. An extremely intricate :30 commercial that gets bickered over a lot might be in editing two weeks. No wonder the budgets for video can quickly soar out of sight! Don't let that happen to you.

The higher the level of the production, the longer editing can take. Quality editing can save an otherwise poor production. Good editing is usually planned, and not just a reaction to fixing stuff that went wrong when shooting. Good editing is one of your most powerful story-telling techniques.

Friday, February 15, 2013

Go Daddy Nerd Is Making His Rounds

I don't know which super bowl commercial was your favorite, it could've been Budweiser Clydesdale reuniting with his owner or the lonely teen who drives an Audi to prom and develops the courage to kiss the hottest girl in school (much to the dismay of the prom king). But my personal favorite was non other than that of the Go Daddy stud Jesse Heiman going hard in a make out sesh with supermodel Bar Raefali.


 Too sexy for words.

What's our stud up to now after gaining national fame from his mad smooching skills?

BECOMING A MAKE OUT WHORE

Here is he is locking lips with "Extra" correspondent Maria Menounos:







With Jenny Mccarthy (alright they're not making out, but they did after this I swear):



and of course... JAY LENO?!?!




Well I guess when you've got that charm and charisma like Heiman does, you're pretty much irresistible to  everyone. TEACH ME YOUR WAYS HEIMAN!!!


Sunday, February 3, 2013

Super Bowl Commercial

Seeing that the Super Bowl is this evening, I thought that I would write about a commercial. Some of the Super Bowl commercials are usually the best commercials of the year. I think they are sort of expected to seeing that the average cost of a 30-second ad during the 2013 Super Bowl costs approximately $3.8 million.

One of the best commercials that I have ever seen made its debut during the 2011 Super Bowl. It was titled "The Force" and it was a Volkswagen commercial for the new 2012 Volkswagen Passat. The commercial shows a little boy, dressed in a Darth Vader costume, pretending to use the force. The boy attempts to use the force on a stair master, a dog, a washing machine and a baby doll. The boy's father then pulls into the driveway with his 2012 Passat. The little boy rushes out and tries to use the force on the new car. All of a sudden the car turns on and the boy seems shocked. The commercial then shows that the father turned the engine on remotely using his keys. Even though the little boy was wearing a Darth Vader mask, you could still see how stunned and surprised he was.

The reason why I love this commercial is because it is a Star Wars parody. There are no words and it is a very simple commercial but it advertises the product very well. I also really enjoy how throughout the entire commercial, the Star Wars music is playing in the background. "The Force" is a great commercial that I can watch over and over and still laugh at the end.