Why the "Frozen" Trailer Means Nothing

I'm about as big a Disney fan as you can get. My first year of college, I brought my entire Disney VHS collection for my viewing pleasure. I've read books analyzing Disney's current business model, articles exposing Disney as an evil corporation (which I don't agree with), and biographies on Walt himself. Whether you, like Disney or hate Disney, I feel like they've earned some respect at the very least. 

In recent years, I've become especially intrigued by Disney Animation Studios. After Disney's decision to dissolve their hand-drawn animation studios, and then subsequent re-instate them under the tutelage of John Lasseter and Bob Iger, Disney has produced some good  movies. The Princess and the Frog was at least commendable, and a solid return for the studio. They followed up with "Tangled", a computer generated film which was critically acclaimed and became the 19th highest grossing animated film. That was followed by another computer generated film, "Wreck it Ralph", which was indisputably enjoyable. These three films, perhaps specifically "Wreck it Ralph" and "Tangled", were solid additions to the classic Disney canon, and a great shift from the films that come out during the bulk of the first decade of the 21st century. 

I think Disney is headed in the right direction with their animation, especially given the apparent decrease in Pixar quality (even though Brave and Monsters University had their own merits) (Also, Cars 2 should be destroyed). That's why I've been so excited for full trailer for Disney's new animated film, "Frozen". The trailer was released on Thursday, and to be totally fair, I was underwhelmed. 

The trailer although mildly engaging, seemed juvenile at times, relying largely on comedic relief from the Olaf character, the snowman. Following the "Wreck it Ralph" trailer, which is spectacular, this trailer seemed very two dimensional, and somewhat devoid of any emotional depth, save the blatant emotional hand-holding when Olaf says, "Some people are worth melting for". 

To be fair though, I remember having a similar feeling when the "Tangled" trailer was released. That seemed to ignore a large amount of the depth and charm that the movie had, exchanged for cheap laughs. 

These reductive tendencies in Disney trailers is perhaps a ploy to engage their main demographic, children. Most of the things that a person like myself would find exciting about the movie may go over the heads of their target demographic. The trailer, perhaps, is not indicative of the true movie quality. 

The point is, even though this trailer was "eh" at very best, I'm still excited for the film, given the recent success of Disney Animation.