The Hillywood Show

It's Captain Jack Sparrow, it's Bella Swan, it's Bilbo Baggins: no, it's The Hillywood Show.

 What is it?

The Hillywood Show is a youtube channel created by Hilly and Hannah Hindi. It's birth came to be, a few years ago, when AOL hosted it's "Be a Red Star" competition and Hilly entered with an idea to create music-based, hollywood-shorts. Unfortunately, she came in third place but that didn't stop her for a moment. Armed with a camera, her sister, and a team of friends and family, The Hillywood Show took off. 

The Concept

Now, you might not have caught it the first time but the channel is dedicated to making musical parodies of famous pop-culture movies, celebrities, and tv shows. Usually the parodies are to well-known hits, twisted a bit to fit the theme of their production.

Now some of you are probably thinking, "parodies, laaame." And sure, there are plenty of parody-centric channels out there that hardly meet any sort of cinematic standard, but this is not one of them. From Lady Gaga to Harry Potter, the girls push out a endless wave of movie-standard videos that would blow you away to learn that they make them themselves.

Yes, Themselves

Looking at the quality of their shorts, you wouldn't imagine that all of it is shot on one Canon DSLR: written, directed, starring, and produced by the two sisters. Excluding the support of some special effect and prop companies, the production is done entirely by the Hindi family and their fans. 

It's completely mind-blowing to see that two people can create something so big, without having any formal training in media production beforehand, and be able to pull out all the stops with the help of their viewers. If anything, it makes me love their work even more.

The Behind the Scenes

Strange as it may be, one of the best parts of their work are the behind the scenes videos that are out on their Executive Producer's channel (Myish) and other affiliated channels. It's one thing to see their product, and it's another to witness just how much passion and dedication they put behind it. I'll be honest, I spent a few solid hours watching just the BTSs. I think it's utterly fascinating to see all of the set-up, the make-up, the break-down, and the clean-up of their productions. Hilly could give any FX-artist a run for their money: transforming herself into a list of over twenty different characters that would make you do a double-take.

From a media production student's point of view, it's cool to see what their process is. From getting actors, to directing, to getting the right shot. It's comforting in a way because it shows there are plenty of opportunities to be creative outside of the hollywood scene. Like I said, I find watching how a production is made the most intriguing thing in the world. I can't get enough.

Even if you can't appreciate their parodies, you have to at least appreciate their hard work. And watching them do what they do, it encourages me to continue doing what I do. They're a strong, dynamic team that will go far. So sit down, grab some popcorn, and dive into the world of The Hillywood Show.

A Lost Gem: Confidence Man

Earlier this week, my roommate started watching my favorite television show of all time, Lost. Lucky for me, her headphones broke so I've gotten the pleasure to listen along. Last night, we watched episode 8 from season 1, "Confidence Man," as I requested viewing privilege. And, while I may be biased as the episode featured my favorite character Sawyer, it settled all those silly notions in my head that shows I currently love are better.

The always sexy Josh Holloway, who is starring in a new CBS drama Intelligence that comes out in January. Everyone should watch.

The simple plot of "Confidence Man" is that Shannon has an asthma attack and is in dire need of her inhaler, which she lost during the crash. Jack and Sayid torture Sawyer, as it is assumed that he's hiding it. In the end, it's revealed that he doesn't have it. However, the episode encompasses a lot more than just that.

As always, the episode is filled with flashbacks from the featured character's past. We dive into Sawyer's life as a con artist. Another show that uses flashbacks is Orange is the New Black. I hated the way OITNB did their flashbacks. They kinda pulled me out of the story as opposed to bringing me further in and it's one of the main reasons I stopped watching after a couple episodes. Watching Lost reminded me how flashbacks should be done. They connect to the given storyline on the island, although the connection may not be obvious until later in the episode. In "Confidence Man," Sawyer's flashbacks explain why he takes punches from Jack and torture from Sayid instead of telling them the truth - that he doesn't have Shannon's inhaler. When he forces Kate to read the letter aloud, we think that Sawyer's con in his flashbacks is the con that killed a little boy's parents. However, we later discover that he wrote the letter when he was a little boy and it was his parents. He takes these punches and torturing as punishment he believes he deserves for becoming like the man who ruined his childhood.

My poor baby being tortured.

Keeping with flashbacks adding onto the island storyline, the transition from island to flashback is awesome. Just generally, the score in Lost is absolutely fantastic. Seriously, go listen to it if you haven't already admired the score of the entire series. Well done, Michael Giacchino. Also, they always use a close-up on the featured character for the transition, which gives the idea that it's the character who recalls these moments. We then are brought back to the island and see the character make actions based off of recalling that moment from their past.

And still, the episode does more than the main plot and flashbacks. Every second in the episode is essential to the story. They move every plot at least a tad bit further whether you realize it or not. For instance, when Michael gives Sun the plants she is looking for and Jin calls out to her from behind. That tension planted in the pilot continues to build. Another example is Claire and Charlie. A seed is planted in this episode: Charlie and Claire's relationship. In the beginning of the episode, she says she'll move to the caves if Charlie can find her peanut butter. He comes back later in the episode with an empty jar and pretends to eat peanut butter with Claire. Too cute.

"This is the best bloody peanut butter I've ever tasted."

It's only now, after I've gone through the struggles of writing "Cracked," that I can appreciate how much is in every episode of Lost. It's truly a talent to be able to fit so much into 43 minutes. Every episode is just as jam-packed as the last, but it doesn't feel that way watching it at all. Until you sit down to write a blog post and realize how well written and timed the whole thing is and find yourself marveling over how unbelievably talented Damon Lindelof is (and all the other show writers).

As a whole, I have to say that Lost knows how to handle an ensemble cast better than any other show I've seen. Each character's story is intriguing and re-watching has made me realize how many seeds they plant without the viewer realizing. Example: In a different episode, when Walt beats Hurley in backgammon, he says "Hey, you owe me $20,000!" and Hurley replies "Don't worry, you'll get your money!" And of course we think haha oh Hurley, you always crack me up. But give it maybe 5 or 6 more episodes and we discover that Hurley won majorly in the lottery in his past. It's these little seeds, that I'm only able to appreciate now that I'm seeing it all again, that make Lost so genius.

Lost holds a special place in my heart. It's the reason I'm going into the television industry and attending Ithaca College and taking this course and writing this blog post. Lost sold me on this medium of storytelling, because they incorporated everything I was looking for. And for this reason, it will always be my most influential television show.

Always Be Skeptical

Today I wanted to share with you an amazing video of seemingly the most amazing ping pong trick ever. It was published on YouTube on September 20th of this year, and went viral. Today it has over 2.5 million views, and has been featured all over the web. The video starts off with a girl with two paddles in each hand, then a man steps into frame with two large knives. He serves the knives one by one and the girl is able to catch each in her paddles. For their big finale, another man holds a pineapple above the young girl's head as the man takes out a third knife, and serves it right through the pineapple, splitting it clean in two. Watch the video bellow to see it for yourself.

Now this is obviously a near impossible task to pull off, so are these people really ping pong wizards? It is wise to always be skeptical of amazing feats featured in internet videos. Generally, if it seems too good to be true, it probably is. And in this case, this stunt is too good to be true. But how did they fake it so well? How did they fool millions of people? I found a video by a wacky YouTuber, CaptainDisillusion, where he debunks the fake video piece by piece. He does a great job analyzing the footage, and when it is slowed down you are clearly able to see how the troupe was able to pull off such an illusion. Check out the debunking video below and see how they did it.

Innovative Directing

As I was scrolling through Buzzfeed today I stumbled upon a post about the "18 Things You Probably Didn't Know About Elf". Even though it's only the start of November, I indulged myself in some Christmas spirit by reading this article. The article was very interesting because there really were 18 things that I didn't know about the movie. One of my favorites was that the scene where Will Ferrell is testing jack-in-the-boxes.

The reaction that he has at this moment is completely genuine. The director of this movie, Jon Favreau, used a remote control to manually make the jack-in-the-boxes pop up. This excellent directing caused Will Ferrell to have the perfect reaction. There is total anticipation and then surprise during this scene. It is one of the more memorable scenes in this movie for me because, no matter how many times I've seen Elf, I am still startled just like Buddy the Elf.

After I watched this I looked up other creative ways to direct actors so that the acting they do does not come off as phony. In the movie Saving Private Ryan, Stephen Spielberg made every single actor (including Tom Hanks, Matt Damon, and Vin Diesel) go through bootcamp for 10 days. He literally put them through hell so that the actors would get a glimpse as to what war was actually like. He even went as far to feed them all old canned rations and he hired a marine give everyone orders like they were any other soldier.

This just goes to show that direction of the actors is key in making a spot-on performance by the actors and a truly authentic movie.

The Power of Time-Lapse and Tilt-Shift

A few years ago I found a time-lapse video online that I watched at 2am and I was struck by so much awe and beauty I bookmarked the video and it's been on the top of my browser ever since.  Give it a quick look... I promise you'll feel calmer in about 15 seconds:

The soundtrack is what I think really sells it. Even without the visual, the piano is so calming it makes me want to melt away like warm butter into a soft and beautiful sleep. Okay enough of this poetry-mush... let's get down to business. The first question is how do they get these beautiful steady shots over a period of time? For that, let us turn to the magical world of the internet, also known as the largest free education database in existence:

Okay, so now we all know how to create a stunning time-lapse videos. Good. But photographer Keith Loutit has taken it a step further and added another element to his time-lapse videos: tilt-shift. 

Tilt-shift, for those less aware, is a stylistic type of blurring that can make large landscape pictures look like little miniature models. I grabbed these two pictures as examples... and even though these are normal real-life shots taken over a large area, this simple blurring effect makes them look very small. 

So what happens when you combine this effect with a time-lapse video? Cool looking shit, that's what. 

Check out Loutit's time-lapse over the skyline of Shanghai:

Old Spice Commercials are Black Magic.

So today, like most friday afternoons I spent searching the web looking for interesting things that I could possibly write a blog post on. Normally I'm looking for small interesting tid bits from movies, or running themes in TV shows. But recently while watching videos on YouTube I remembered some funny commercials a couple years back that starred this guy.

                                                                   "Hello Ladies..."

I remembered two iconic Old Spice commercials that I had seen and it wasn't until I watched them recently that I appreciated the difficulty of the commercial. So as a preamble before you watch this scene, just remember that it is all done in one take and there is no CGI whatsoever (except for the diamonds)... Enjoy.

So that is a very impressive commercial. The amount of bells and whistles and things that have to be timed perfectly is unreal. The moving sets, the props and everything needs to be in perfect synch. Here was the one thing that made me watch this commercial over and over again was the fact that I could not figure out how the hell he managed to get on the horse. I mean it is a completely continuos shot and he never even breaks stride. My best guess is he is on wires the entire time and they hoist him up after he exits the boat set. But really I still have no clue. Comment if you know how they did it.

Now if that commercial wasn't amazing enough Old Spice outdid themselves by making another one of these commercials even more elaborate than before. If you have the time, I really suggest you watch this.

 

In an interview with the star of this commercial Isaiah Mustafa he claimed that this took place on location on top of a lake. When he walks on water they put clear plastic panels underneath the water. The cake he catches, is a real cake, and the table saw he uses, is a real saw. If all of that wasn't fantastical enough look closely when he jumps into the hot tub. He is wearing bermuda shorts beforehand, and after the walls of the tub collapse he is wearing jeans and boots. Now Mustafa claims that the pants are real, and although he does not reveal the secret of how they did it. He said that no animation was used on the pants. I myself am skeptical.

I decided to post on advertising this week because I think it is very interesting that some really impressive stuff can be done not just for film and television.

What I look for in TV shows

I'm very specific with what shows I give my time to since recently I don't seem to have lot of it. Unfortunately I just finished the episodes of Doctor Who on Netflix and am in this television limbo where I don't have a show anymore. Of course the obvious question now is What should I watch next? I could just passively follow Netflix's intense suggestions and advertisement and watch Orange is the New Black but I don't think Netflix entirely understands my taste. That made me start thinking, what do I look for in TV shows? The past shows I intensely followed were Scrubs, 30 Rock, It's South Park, How I Met Your Mother, Doctor Who, and Arrested Development. The first thing I noticed is that I love shows that can make me laugh. So obviously it'll have to be some kind of sitcom or comedy. All of these shows had very strong characters that I easily Sympathized for. JD from scrubs, The Doctor from Doctor Who, and Ted from How I Met Your Mother are all strong, quirky, but powerful characters. They all have such a passion for people whether they're looking for a wife in Ted's case or they're saving the universe in the Doctor's case. All of these characters demonstrate a passion for people and that's what I think I love so much. It reminds of how we talked about creating a backbone for a character that influences every decision they make. For Ted he's always looking for a wife. For JD it's trying to help the patient. For the Doctor it's protecting all forms of life. That aspect of deeper meaning in shows is what I really love.

The next quality I think the writing. All of the shows I've listed here are so beautifully written. In Arrested Development almost every line is joke that also pushes the story line forward. In Doctor Who there are so many different story arch's beautifully intwined in each other that I can't even comprehend how they do it. For 30 Rock the characters are all so exaggerated but the situations and dialogue they're given makes it all seem like a normal thing.  Southpark still blows me away because they make it all seem so stupid and crude but are still able to make informative statements on current events. That's something I really respect because I have no idea how they do it.

The third quality I think I look for is a show that makes statements about current issues. I feel like it's hard to get a lot of people to informatively look into a current issue and have a stance on it but I think TV can help show people an exaggerated version of both sides. 30 Rock very obviously did it especially during the 2012 election. As I stated about South Park earlier, it does a really nice job on that but it also makes both sides look equally ridiculous so no one group of people feel put off by it. Doctor Who has been involving many characters who represent their stance on same sex marriages. It shows to me that they are paying attention and are really trying to make a difference with their medium.

Going from here and with suggestions from friends I think I will be starting Parks And Recreation this weekend. All I've been hearing about it from friends is how great all the characters are and how good it is.

The Sixth Sense: Symbolism of RED

I was taken on the craziest ride this weekend. It was brilliant. There were so many twists and turns, ups and downs, and so many beautiful things to see. No I am not talking about any over the top rollercoaster from Six Flags or Disney World; Im talking about the thiller movie, The Sixth Sense.

Written and directed by M. Night Shayamalan, my utmost applause goes to him for this revolutionary masterpiece.   Never before have I been left wondering and wondering about what is going to happen next, and rarely have I been completely surprised and tricked by the ending results of a film.  Has there ever been a time where a film moved you or blew your mind so much that you couldn’t stop thinking about it? Well I found myself thinking about this film for days. What was it about this film that was different than anything else Ive seen? It took me some time to distinguish it but I found several reasons of why is so great and why M. Night Shayamalan is known as one of the best in the industry. However there is just one factor that stuck out to me that is pure genius!

The SYMBOLISM of RED

The color red has a profound effect in this movie. It alone symbolizes fear, danger, blood, energy, strength, and power. It is known to have the effect of increased heart rate and breathing, as well as heightened emotion without you entirely realizing it. So that being said, do you think it is coincidence that we always saw the color red before we saw a ghost? I doubt it, in fact for that reason I believe that it is why we never see red in any other scenes besides those particular ones.  They symbolized that a dark presence was around and that something was about to happen. It subliminally prepared us for something tragic and unexpected. It ultimately represented the spirit world and we see it in many different ways throughout the movie.

1                                  1.  Cole is wearing a red sweater to a kids party, where he was drawn to the voices he heard coming form the top of the staircase that lead him to his terrifying encounter with the entity in the attic. Also during that same sequence, as he was walking up the staircase we see a red balloon rise to the light at the top, which could symbolize that a spirit has gone toward the light to God with the spiral staircase representing the “staircase to heaven” and journey of life.

                  2.  When Cole and Malcolm attend the funeral of Kyra, a young girl who just                         passed away, we immediately notice the red jacket and lipstick that the  mother is wearing, which symbolizes death as well as evil, for we eventually find out that she was the one who killed her daughter.  Also the box that Cole carries down after his encounter with the Kyra which contained a tape that was wrapped with red ribbon which held the purpose to show that we were about to see something bad. And seeing the red cards from friends and family initially give us the foreshadowing that Cole is going to see a dead person.

             3. From the very first scene of the movie with Cole, we see him immediately leave school and retreat to a church which had two big red doors at the entrance.  This seemed very ironic to me at first because a church is known to be one of the most spiritual places to be.  However Cole liked the positivity of  the church and the comfort it provided by being in the closest place to God.  In addition to, once he goes home, Cole has a red tent in his room that he uses to  protect himself from the spirits chasing him, which is occupied with many religious figures he uses in hopes to repel them.  However, like always, the color red represents death and spirits and attracts even attracts them, yet it also represents safety, hence the Red Cross and a lifeguards.

            4. Besides coaching Cole through his disability, he is also trying to fix the mistakes he made with his wife.  He wants her to know how much he loves her.  Every time we see her, she is also wearing the color red, go figure.  Though I must be honest and say that I did not pick up on this one until     someone pointed it out. But its true. The shade of reds aren’t as bright as all the other ones were. They were either soft or very dark and not as obvious.   This reflects her mourning and depression that she is feeling from the losing her husband.

 5. As a young boy in distress, the person he always wanted to turn to was his mom but she didn’t understand what was going on with him and would get tempered and upset when he had an episode.  She was never seen wearing any red at all in the movie until the end.  Since she never accepted his reality and was never associated with Cole’s sixth sense she therefore has no connection to the spirit world at all. However, at the end of the movie when her and Cole were caught in a traffic jam due to a fatal car accident, that was the first time we saw her wear red. This is significant because that was also the same moment when Cole revealed to her his secret of seeing dead people and she finally accepted it, which is why that scene was so moving.

The color red was a major influence on this movie and M. Night Shayamalan so perfectly made it such a crucial part of our experience as well.  This is by far one of my favorite films in the sense of wonderful cinematography, writing, characters, and symbolism, and I look up to this film as I hope to be able to create something of such standards.

The Dude Abides

I've waited an abnormally long time to watch The Big Lebowski. I saw my first Coen Brothers movies in 2007 when I had to watch O Brother Where Art Thou for an english class, and then again when No Country for Old Men came out and convinced me that Javier Bardem was the thing that nightmares are made of. I've seen - and enjoyed - a lot of their films, both the critically acclaimed (Fargo, True Grit) and the not so critically acclaimed (Burn After Reading). Recently, it's started to feel like Lebowski was intentionally avoiding me; my parents decided to rent it on Netflix when I was at school and the library hasn't had it every time that I've gone in to check. So I was thrilled when my roommate spontaneously sat me down earlier tonight and insisted that he rent it on his Xbox for us all to enjoy. The next two hours were perfect.

I had heard most of the famous quotes from the movie, but I really had no idea what I was in for. The plot itself is almost too complex to describe, especially after just one viewing. For those that haven't seen it, however, Jeff Bridges plays "the Dude," an unemployed stoner who loves bowling and just happens to get caught up in a kidnapping conspiracy. Knowing the Coen Brothers, I was expecting the film to be a fairly dark dramady, so I was surprised when I found myself laughing throughout the entire film. Lebowski is, through and through, a comedy.

I've always been fascinated by writing - it's something I'm hoping to make a career in - so Lebowski was really a treat for me. Lately, I've been working on ways to make dialogue seem really authentic, and this film was a breath of fresh air for me. The character of the Dude is just so incredibly natural and believable that while watching it, I was consistently torn between taking mental notes of things and just letting his Dudeness wash over me and take control. This is in part due to Bridges' Oscar nominated performance, but you have to give Joel and Ethan Coen so much credit for writing an incredibly believable sounding (while over-the-top in every way) screenplay.

On the other side of things, I was totally blown away with the cinematography and was both surprised and not at all surprised when I found out that it was the work of master DP Roger Deakins. Deakins has worked with the Coen Bros on numerous occasions (including Fargo and No Country For Old Men) and his style really shone through in Lebowski. Deakins used cuts sparingly, and this immediately reminded me of the video we watched in class the other day about how filmmakers are starting to believe that cuts are always necessary all the time. Deakins seems to abide by the old-school method of longer, lingering shots; these, along with some really cool POV shots (inside a bowling ball? Come on. That's awesome.) made for a film that was always visually interesting.

With an incredible supporting cast lead by John Goodman as the Dude's Vietnam war-ravaged, psychotic pal Walter ("shut the fuck up, Donny") The Big Lebowski holds up perfectly well, even on the 15th anniversary of its release. I loved everything about it; from the trippy bowling/porno sequence to the three nazi-nihilists to the rug, which really tied the room together. It was a great piece of comedy filmed with the utmost precision, something you rarely see. I'm excited to rewatch it and pick up a little more of the dense plot, but until then, I'm just going to sit back, chill, and let the dude abide.

LonelyGirl15

A conversation we recently had in class made me think of a YouTube account, LonelyGirl15, that made headlines in June 2006. Lonelygirl15 seemed to be an amateur video blog of an innocent, confused 16 year-old girl named Bree who often blogged of her interest in boys, her struggle with her parents, and other typical teenage angst. The online blog gave a sense of innocence that appealed to many viewers and became an instant Internet sensation.

Eventually, the content of the blog went from typical teenage problems to serious issues. For instance, the dialogue slowly gave way to her discovery that her family was secretly conducting occult practices. The drama quickly escalated when she blogged about her parents disappearing after she refused a “secret” ceremony presumably revolving around her family’s secretive cult. The young girl began to use her blog as a way to tell her audience about the clues she found and her fans developed forums so they could work together to decipher clues in hopes to discover her parents. Ultimately, viewers became suspicious of the reality of the Internet blog. Los Angeles Times reporter, Richard Rushfield, was the first to collect actual evidence found on the fake MySpace profile that was developed by the young teen. Then, a reporter for the blog, Silicon Valley Watcher, Matt Foremski, was able to use photographs to verify that Bree resembled a famous actress. On September 12, 2006, New York Times reporter, Virginia Heffernan, published an article confirming that Bree was actually New Zealand actress, graduate of New York Film Academy, Jessica Rose.Finally, the online blog was stated to be a fictional web series in September 2006 and was developed under the title The Children of Anchor Cove, created by screenwriter Mesh Flinders, filmmaker Miles Beckett, photographer Grant Steinfeld, Amanda Solomon Goodfried and Greg Goodfried. The creators had established a company known as LG15 Studios that later would become the successful media and technology company, EQAL.

According to an interview between a Los Angeles Times reporter and Goodfried, the idea behind this blog was completely developed at a karaoke-bar birthday party. At this party, creators Beckeet and Flinders met while bonding over the fact that they were both struggling with making short films in Hollywood. Flinders comments, "It was like I had found my creative mate. We spent the entire night talking about the idea, the next day we talked on the phone, and the day after that." The pair then joined forces with Goodfried, who supplied the knowledge to make the shoot happen. Also, for it’s popularity and the success, the production was extremely low-budget.  Flinders says, "We did this with zero resources. Anybody could do what we did.” Later in the interview Flinders states that the sum total of the equipment they used to create this Internet sensation included, “Two desk lamps (one broken), an open window and a $130 camera."

The series debuted in June 16, 2006 and ended on August 1, 2008. As of 2008, the series has gained more than 100 million views and the videos were uploaded as frequently as four or five times a week. Lonelgirl15’s series gave way to EQAL’s next spinoff, LG15: The Resistance, which ran till December 2008. The show also encouraged multiple spin-off shows such as the 2007 British sensation, KateModern, the interactive game OpAphid and the 2009 Polish spin-off N1ckloa.

The season ended with 12 videos uploaded by the hour from 8am to 7pm. SPOILER ALERT In the last episode of the Season One finale, Bree's character is killed off by the secret organization, “The Order” during the ceremony in the season finale and rare blood was transfused into one of “The Order’s” members.

This blog also brought up an essential ethical concern. Luckily, the creators had brought a legal consultant, Kenneth Goodfeld, onto the team. In an interview Steinfield said, “We were all under N.D.A.’s. They had a lawyer involved. My first impression was like, wow, can this be legitimate? Is this ethical? I was very concerned about that in the beginning.” Moreover, Ms. Goodfried’s father-in-law, Kenneth Goodfried, a lawyer in Encino, filed to trademark “Lonelygirl15” in August. Additionally, lonelygirl15 was the first Internet series to introduce product integration. Specifically, one episode featured the characters eating and displaying Hershey's Icebreaker's Sours Gum. Furthermore, the web series received a surprising amount of praise and recognition including the Biggest Web Hit Award on WH1’s Big in ’06 Awards.

In the end, the creators turned LG15 into a multi-million dollar company. At the same time, Beckett and Goodfried were able to create a profitable digital production studio called LG15 Studios/Telegraph Ave. Productions. A 5-figure deal with Ice Breaker's gum to a 6-figure Neutrogena deal allowed the LG15 writers would incorporate these products into certain episodes. Other types of licensing deals easily turned lonelygirl15 into a profitable web video series. All in all, I found it amazing that a small internet blog turned in to such success that no one could have foreseen.  On the other hand I’m not sure if the ethical disturbances outweigh the success.

            Sources: Business Insider, The New York Times