Showing posts with label second life marketing. Show all posts
Showing posts with label second life marketing. Show all posts

Saturday, November 28, 2009

What's next for Second Life?

Since I have spend a bit of time now in Second Life, I have started to wonder if it will stand the test of time. The move the company made towards the Enterprise version (at such a high dollar) along with Shamar's post about the possibility of law suits for visiting someone else's creation (or filming while there) makes me question what the future will hold for this particular platform. I believe there is a lot that it is flexible and provides a platform to illustrate different concepts and even for a novice like myself it has been fairly usable. While there are still advances being made and some companies creating new tools like this new 3D software for graph illustrations (BrainBoard - picture right), other areas seem to be closing down. I have found myself in some Islands that were pretty vacant that looked like they used to contain merchandise or some other form of activity. One article I found (picture below) seem to feel that second life needs to find a new life. I think that this critique comes from people who don't see much use for walking around trying to buy stuff and maybe "talking to weirdo's". Another hit for Second Life comes from Australia where a major internet provider who had given unmetered access to Second Life to its customers has decided to pull the plug and also to take down their BigPond Island because after 2 years the company's "focus has moved to other social media opportunities". I can completely agree that from a social networking standpoint, Second Life doesn't quite make it. It is too slow, too expensive, and is really awkward, that along with all the materialism it makes me a little crazy. However, this doesn't discount the fact that there are huge opportunities from an academic point of view for lectures, meetings, conferences, and for illustrating abstract concepts. This class and others interested in using the medium to convey ideas will determine if Second Life succeeds or fails; not the number of shoes or outfits that I buy.


Thursday, April 10, 2008

Virtual Marketing

In working with one of my faculty members (he wants to discuss Second Life marketing in his economics course next week), I ran across a few links to share:

- http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/09/DDGPQM86BJ1.DTL
- http://www.metalives.com/10/resident-oriented-marketing/marketing/
- http://www.3pointd.com/20060819/adidas-reebok-runs-to-second-life/
- http://www.metalives.com/19/contextual-advertising-in-second-life/marketing/
- http://electronics.howstuffworks.com/second-life-job.htm
- http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/09/DDGPQM86BJ1.DTL

It seems that more and more people are exploring the same topics that we are researching. It will be interesting to look back five or ten years from now at this time and see how much we have (or have not - ie the flying cars envisioned 20 years ago) accomplished.

Tawnya