What I Hate Most About The Entertainment Industry

Art comes in a lot of different forms. Film and television are some of those forms. They are the art of storytelling. I strongly believe in the preservation of art. I'm not talking about old films from 1910, although I do wish more films from that time survived. I'm talking about respect for the art of storytelling. Marketing, and really the industry, seems to to lack that respect. They see money as more important than conserving this art. Storytelling has been jeopardized by trailers and sneak peeks that are used to advertise and up their ratings. The currently system used to advertise is an insult to the work it is advertising.

I'm only writing about it now, because of recent advertising that upsets me. CBS's The Good Wife is currently my favorite show (tied with Showtime's Shameless). It is easily the most well rounded show I know of. It's a political drama, a lawyer drama, and a family drama all at once. The amount that happens in one episode is equivalent to probably an entire season of Breaking Bad...or more. And still, while juggling so much, they never drop the ball. There is not a dull moment and nothing is ever predictable. For example, the season four finale was unbelievably incredible. In the fifty-ish minutes, there were over a dozen unexpected twists and turns. You thought you were following the story until the last shot of the episode, where you learned you were completely wrong and misinterpreted everything and were left with wide eyes and jaw dropped as you realized that nothing on this show will ever be the same.

I can talk about how phenomenal The Good Wife is forever, but that's not why I'm writing this. Back to my point. Here we are. Four episodes into the fifth season, with episode five coming out on Sunday, and it already feels like this next episode should be a season finale...or season premiere. No other show can tell a story as well as Robert and Michelle King. Their art speaks for itself. Example, as soon as last week's episode ended, I yelled to my roommate, "And that is what it looks like when shit hits the fan." I found out the day after that the next episode is actually called "Hitting the Fan." So why am I talking about this? Because CBS and The Good Wife have been really trying to create buzz about this Sunday's episode. I don't blame them, the entire world needs to see how great they are at their art. However, it's their methods that I'm honestly so appalled by.

At first, I came across a Buzzfeed article: http://www.buzzfeed.com/jacelacob/the-good-wife-hitting-the-fan-review. This came out the day after last week's episode, but it is a review on next week's episode. I thought maybe he got the title wrong, so I read it. He didn't get it wrong. CBS screened the episode for critics ahead of time to create buzz. I quote and agree with Jace Lacob, "I’m not one of those Good Wife adherents who qualifies their passionate engagement with the Robert and Michelle King-created drama by adding “on broadcast television,” as the show shouldn’t be forced to carry such a backhanded compliment." The Good Wife is without a doubt one of the best television shows, period. Despite this, the ratings are not doing very well. My age group is extremely important when it comes to ratings, and nobody my age watches this show. The only people I know that watch The Good Wife are my roommate and my best friend, and that's only because I made them. I fear this is the last season of the show, as a result of their ratings. For that reason, I gave them some slack and didn't get upset about early reviews.

Then, the show released four sneak peeks on YouTube. They have been posting the videos like crazy on Facebook, Twitter, CBS's website, and whatever other social media networks. I do understand the need to keep their ratings up. However, those four sneak peeks add up to 7 minutes and 24 seconds of footage, from let's assume a 52-minute program. Now that pisses me off. Why is the solution to give things away, spoil parts of the next chapter, and insult your art? There has to be another way. The last scene of the latest episode contained a pivotal moment of the story. To keep this spoiler-free, let's just say it left us with one of the characters finding out that he is being betrayed by the last person he ever expected. Clearly, the entire next episode will be able how he reacts and how everything plays out. Now that's something I could spend an entire week thinking about, freaking out about, and waiting to learn about. However, there's no need to wonder how he will react. Just check out the sneak peek. No. Absolutely not. That is rude and offensive to character development, and I personally, as a fan, find it irritating that my experience of the story has been compromised.

Another example of this was the season eight trailer for Showtime's Dexter. My brother somehow convinced me that it didn't spoil anything, and I stupidly trusted him. SPOILER ALERT - The previously season ended with Dexter's sister Deb about to shoot him, then instead shooting a co-worker to save Dexter. If you watched the show, you'd know this is extremely unexpected of Deb, just completely out of character. There couldn't be a cleaner, more hard-working cop. She would never kill an innocent person. With an ending like that, the viewer is left wondering what happens next. Does Deb join Dexter as a serial killer? Does she turn herself in? Is she unable to live with herself? Here's the trailer to season 8:

How my brother thought that didn't give anything away is beyond me. Things I learned in that trailer that I shouldn't have: Deb turns to drugs, lots and lots of drugs, Dexter is safe, nobody knows that Deb killed LaGuerta, Deb blames and hates Dexter for what she has become, Deb wishes she shot Dexter instead of LaGuerta, there's some new character named Evelyn Vogel who is an expert at psychopaths and is a potential threat to Dexter, Deb is getting DUIs and getting into car crashes. Now my brother argues that all those things happen in the first episode of two anyways so it doesn't matter. I very much disagree. Every episode is important when telling a good story. Every scene is significant to the world that has been created. Deb's character change, like Will's in the next episode of The Good Wife, is a definitive moment and a game changer. Sneak peeks and trailers do not display critical moments properly. They ruin them.

Similar to my feelings towards trailers and sneak peeks, I despise the "Next week on (insert television show that I'm about to spoil)" that comes at the end of every episode. My only exception to this is "On the next... Arrested Development." At the end of every Arrested Development episode, there is an epilogue segment in which lingering stories are wrapped up or extended humorously. The scenes in this segment rarely appear in the next episode, but instead further ongoing jokes.

Most shows use a "on the next" or "next week on" to show mini clips of what will happen in the next episode. It is a pathetic attempt to get the viewer to tune in next week. If do you do your job correctly, engage the viewer, and end at a place where they would like to see the next part of your story, then they will tune in next week. I now know what direction they are taking the next step when I shouldn't. I want to know when I am supposed to know, which is when I would find out in the story. I used to have to run out of the room and down the hall when an episode of Walking Dead ended to make sure I heard nothing. Then I would come back, wanting to talk to my friends about what think Rick is going to do. Only all of them knew already that he would meet with the Governor. I find it aggravating that it's an option for people to hinder their viewing experience like this.

All my examples have been on television, but movies are even worse. Trailers give away every good part of a movie. Let's start with comedies. Go watch the trailer of a comedy that you have seen a dozen times. Try to tell me that the funniest lines, the ones you quote weekly, aren't in that trailer. Lies. They are. Moving onto action films, go watch the trailer of your favorite action movie. It probably showed every explosion, car chase, fight or battle scene in the movie. It isn't as cool to see that slow-motion bullet-dodging badass move in The Matrix (you know what I'm talking about) when you already knew it was coming.

The amount that is spoiled in a trailer is a major flaw of this industry. Why are we showing all of our cards? It isn't just that trailers spoil the funny lines or the big explosions. They're guilty of bringing you way too far into the story. It would be one thing if they set the stage, showed you life pre-initial plot point. It would be one thing if they revealed the first plot point that changes daily life. Either of those would be understandable. Trailers do more than that, though. They show key points in rising action and often show clips from the climax of the story. It is absolutely ridiculous.

My favorite trailer of all time is that of Hitchcock's Psycho. I'm warning you, it's long. Six and a half minutes long. I think it's wonderful though. Alfred Hitchcock gives you a tour of the set of the film. He brings you to different rooms where important scenes in the film take place. He almost talks about the action that takes place in each place, but repeatedly brushes it aside. By never revealing the action, he teases the viewer and draws their curiosity. I am not saying it's perfect, but I prefer this style of trailer to the ones that ruin key parts of the story.

Another great trailer is the one for Orson Welles' Citizen Kane. Welles himself narrates this trailer, similar to Psycho and Hitchcock. He introduces each key actor, then asks the characters (not actors) of the film what they think of the protagonist, Kane. Without a single second of footage of the actual film itself, Welles reveals what a complex character Charles Foster Kane is and invites the viewer to see the film and form their own opinion of the man. Again, I would love to see trailers more like this. Citizen Kane and Psycho both have trailers that honor the story being told. Hitchcock and Welles showed their respect and confidence in their art by advertising in this fashion.

I realize that it is my choice to watch a trailer or sneak peek or "next week on," and as you can assume, I choose not to watch those things. However, I believe it shouldn't be my choice. I respect the art of film and television and storytelling, because this art is my life. Not everybody thinks this way though. They don't care if things get spoiled and I have a problem with that. It's our responsibility as artists to preserve the art of storytelling and give our viewers the experience intended for them. It's time we find other methods to advertise movies and television shows, one that doesn't compromise the art.