Watch out, Netflix is about to become an absolute giant in the media industry. Its goal is to become the first true internet television station, and it has a little trick up its sleeve. I recently did a presentation on Netflix for my Media A&A class. I focused on how Netflix is utilizing Big Data, any time a show is played, paused, restarted, etc, to hedge their bets on what TV shows to pick up. Netflix looks at all of these "events", over 30 million a day, and picks up patterns in our viewing habits. Netflix also utilizes social media in its analysis.
Netflix has a lot of data to draw from. It has 30-ish million subscribers and accounts for 33% of the internet bandwidth everyday. Over 2 billion hours of Netflix are streamed every quarter. Netflix uses all this data to create a TV show that cannot fail. Netflix's ultimate goal with big data is to be able to recommend titles that you will watch beginning to end every time without fail. Shows like House of Cards and Hemlock Grove, the first shows to be created based off of big data, are examples of how Netflix could have something big in store for internet video streaming.
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