Getting Creative

I was on Vimeo the other day when I stumbled across this article. The article is basically a super basic intro to gels and diffusion. What I found interesting however was this picture from the article.

The neat colorized effect was created by holding a glass of whiskey up the flash. This got me thinking about all the creative, homemade stuff, guys were bringing on set when I was working this summer. The lighting guys were always experimenting with weird stuff to bounce the light off of. I guess the point is sometimes we get caught up in the latest greatest equipment, which is a good thing, but I think we can all think a little more creatively on all fronts. Even if your not lighting. Audio people for example might think of a new way to hide the mic in the car or producers might use a different layout when making the call sheets, etc. Its a struggle sometimes to not become complacent with your work but ultimately that creativity is going to pay off.