Simply!

I have found a video on TED that is related to this week's reading! Personally every time I think about simplicity, I think about IKEA (the furniture store). Even the assembly sheet to put together the furniture are simple, without any words allowing young children to be able to complete the task. If the technology world could learn from them to make all the gadgets really simple to use that would be great. I usually go for the simpler alternative every time that it is available. I think that simplicity is important particularly that perception is a factor that varies for each individual but I do think that there is a common ground.