Friday, October 23, 2009
Viral marketing or deadly indigestion?
With its usual lack of understanding of user needs or wants Microsoft has come up with probably one of the worst product launch campaigns in the annals of advertising.
In consonance with their overbloated, indigestible and socially irresponsible practices, Microsoft launches Windows 7 by partnering with Burger King and offering a "Windows 7 Whopper"!
With over 2500 calories, this obesity and artery clogging, hormone-laden, environmentally devastating promotional campaign will probably (and hopefully) do as much harm to Microsoft and its shareholders as they have inflicted upon users for over 3 decades.
The vomitive offer features 7 greasy patties for only $8.55. What a bargain. Check with your insurance company before buying Windows 7 to see if they cover software-induced triple bypass surgery. But hurry, this offer is good only for 7 days and after that the price goes up to$ 15.86.
What's up with the 7's? do they just want to up-one the famous 666 you know who? That would be bestial.
I agree this is a a horrible campaign, although from what I read it is predominately a Japanese campaign and they have a knack for the quirky.
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