The series began with the return of Upper East Side "It Girl" Serena van der Woodsen, after a long, mysterious stay at a boarding school in Cornwall, Connecticut. It is revealed that she has had a scandalous past that continues to haunt her throughout the show and she is notorious for her many on-again, off-again relationships with countless male characters as well as for her rebellious drive-outs. Blair Waldorf, who is described as the queen at the center of the chess game, is a longtime friend and occasional rival of Serena's, and the queen bee of Constance Billard School's social scene. The story also follows Chuck Bass, who serves as the show's antihero, being a womanizer and party lover with a troubled life and past that provide a hidden vulnerable side, and “Golden Boy" Nate Archibald, always being fought over by the prominent female characters, and deals with a lot of issues that compromise his "perfect" life. Gossip Girl ran for 6 seasons before they producers decided to end the show with the reveal of who Gossip Girl really was.
One of the things I found most interesting about the show was their advertising methods. The show was notorious for it's mixed reviews, but after receiving horrible criticism from a couple different sources for it's risqué content, they decided to take those reviews and use them as part of an advertising campaign. I found this entirely innovative and to be an interesting twist on typical advertising methods.